Case Study: How Tru Style Events Transformed Their Online Presence with DigiGo Plus
- Client: Tru Style Events
- Industry: Event Planning & Prop Hire
- Location: Melbourne, Australia
- Service Provided by DigiGo Plus: SEO Strategy & Implementation
- Website: www.trustyleevents.com.au
Introduction
Tru Style Events, a premier event planning and prop hire company in Melbourne, specializes in curating unforgettable experiences. From luxury weddings to corporate functions, their bespoke services and extensive prop inventory have positioned them as a go-to name in the local event scene. However, like many service-based businesses, their online visibility didn’t reflect the quality of their offerings—until they partnered with DigiGo Plus.
The Challenge
Despite a strong portfolio and glowing client testimonials, Tru Style Events struggled with:
- Low visibility on Google for key local search terms like “prop hire Melbourne” and “event planners Melbourne.”
- Inconsistent website traffic and high bounce rates.
- Poor on-page SEO and limited content marketing efforts.
- Limited rankings for service-related and long-tail keywords.
They needed an SEO partner who could not only increase organic traffic but also help convert visitors into inquiries.
The Strategy
DigiGo Plus implemented a multi-phase SEO strategy tailored to the event industry:
1. In-Depth SEO Audit
We conducted a comprehensive audit of their site, identifying:
- Technical issues (slow loading speed, missing meta tags)
- Weak keyword optimization
- Poor internal linking structure
- Underutilized blog and content potential
2. Local SEO Optimization
- Created and optimized their Google Business Profile
- Built citations across local directories
- Added location-specific service pages
3. Keyword Research & Content Optimization
- Targeted high-intent keywords like:
- “prop hire Melbourne”
- “wedding event planner Melbourne”
- “event styling hire Melbourne”
- Optimized all service and product pages with SEO best practices
- Added schema markup for events and products
4. Blog & Content Marketing
- Developed a content calendar focused on trending event themes, planning tips, and seasonal decor
- Published monthly blogs targeting long-tail keywords to boost topical authority
5. Backlink Strategy
- Earned quality backlinks from local directories, event blogs, and industry partnerships
- Improved domain authority and trustworthiness
Conclusion
The partnership between Tru Style Events and DigiGo Plus showcases the power of a tailored, local SEO strategy. By addressing both technical and content-related gaps, we helped Tru Style Events grow from a hidden gem to a top-ranking name in Melbourne’s event scene.